McGee was awarded Marketing Initiative of the Year 2016 at last week’s London Construction Awards and Gala Dinner in recognition of the company’s ongoing support for Breast Cancer Now’s annual wear it pink campaign.
Taking place on October 26th at the Royal Garden Hotel in Kensington, the awards are the leading and most prestigious construction awards in the capital. Emma Attwood, Marketing & Communications Manager, attended the evening with high hopes of coming home with the prize.
London is both invigorating and challenging for any marketing team and this award celebrates the achievements of McGee’s adoption of the wear it pink campaign. Emma said: “It was fantastic to be announced as the award winner and to accept the award on behalf of everyone at McGee. This achievement would not have been possible without the support and dedication from everyone on site and in the office who has made wear it pink bigger and better year on year. The buy-in, enthusiasm and generosity from everyone involved has been incredible.”
Every year, wear it pink raises around £2 million during Breast Cancer Awareness Month for the UK’s largest breast cancer charity, Breast Cancer Now. The charity just asks for people to wear something pink – whether at work, at home or at school – and donate whatever they can. With the money raised, the charity can continue to fund world-class breast cancer research into discovering how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage. The charity’s aim is to ensure no one dies from breast cancer by 2050.
Emma continued: “Unveiling our pink tipper truck and seeing hundreds of site employees swap their yellow hi vis vests for pink ones to extend a cascade of pink across our London demolition and civils projects – uniting for a cause that touches the lives of so many – are definitely highlights of the campaign.”
Delyth Morgan, Chief Executive of Breast Cancer Now, said; “We wanted to say a huge congratulations to McGee on winning Marketing Initiative of the Year at the London Construction Awards 2016. We are hugely grateful to have the support of everyone at McGee for wear it pink, our flagship fundraising campaign. Their staff fully embrace the campaign and have been incredible supporters of the charity for a number of years. This award is thoroughly well deserved – congratulations everyone!”
Due to the perceived macho nature of the industry, many doubted that wear it pink at McGee would succeed, but since their very first wear it pink day three years ago, they have raised in excess of £11,800 through the generosity of those who work at McGee and the many organisations McGee works with.
Through recognition of the award, McGee hopes to continue to raise awareness of the campaign among other organisations within the industry and to encourage them to join in wear it pink in 2017.
Emma concluded: “It would be fantastic for the entire construction industry to help us step things up a gear in 2017 and really get behind wear it pink to help raise as much money as we can to continue to fund life-saving breast cancer research.”