McGee has been awarded the prestigious ‘Business Superbrand’ status for 2016, marking a great start to the year, and a ‘first’ for the company in this nationally-renowned ranking.
Since 1995, Business Superbrands has commissioned independent research to identify the UK’s strongest brands. The annual league tables are based on the opinions of marketing experts, business professionals and thousands of British consumers. Superbrands UK is part of a global business operating in over 50 countries worldwide.
The annual Business Superbrands survey is independently administered by The Centre for Brand Analysis (TCBA). From the thousands of business-to-business brands initially identified, around 1,200 brands were shortlisted. This shortlist was scored by two separate groups of voters – 2,500 individual business professionals from across the UK, and the independent and voluntary Business Superbrands Council.
The two audiences judged the shortlisted brands, which they assessed on three key criteria: quality, reliability and distinction. All those involved in the voting process bear in mind the following definition:
‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
McGee’s Marketing & Communications Manager, Emma Attwood, said: “I am delighted that McGee has been named a Business Superbrand for 2016. To be ranked alongside some of the most influential businesses across the UK, placing McGee as one of the strongest brands in the construction industry, is a reflection of how the company has evolved and built a reputation for excellence since it was founded in 1959.
“We recognise that in such a competitive market a strong brand identity fosters success, and the ‘Superbrands’ status highlights our drive to do things better, to move forward within the ever-changing industry that we operate in.
“All the brands awarded ‘Business Superbrand’ status for 2016 should be proud for focusing on and succeeding in building recognisable and trusted brands.”
British Airways, Shell, BT and Royal Mail were among the top 20 Business Superbrands. The full 2016 Business Superbrands list is available here.
As a broad based construction company and multi-disciplined specialist contractor for over 50 years, McGee is still to this day a family-owned company that continues to go from strength to strength. Continuing to build on a history of excellence, McGee is the business of choice for many of London’s most high profile and challenging projects.