News Archive

27/09/2016

McGee gears up for wear it pink 2016

This October, staff at McGee will be getting their pink hi vis on and once again taking part in the UK’s biggest, brightest and pinkest fundraiser, wear it pink.

Breast Cancer Now’s wear it pink is back for its 15th year and it’s going to be pinker and more fun than ever! The event will be held in homes, schools and workplaces across the UK on Friday 21st October with fundraisers raising money for Breast Cancer Now’s lifesaving breast cancer research.

McGee has already kicked things off in style this month with the launch of their newly liveried 32 tonne pink tipper truck which has taken to the roads of London to promote the annual campaign.  Working in collaboration with Breast Cancer Now, the truck features the wear it pink and Breast Cancer Now livery across its entire body.

Ellie Adam, Senior Fundraising Products Manager, said: “We are again overwhelmed by the level of support McGee has given our wear it pink campaign. With the brand new lorry on the road and Steve behind the wheel again, we’re all waiting by the windows in the office to catch a glimpse of the pink lorry in all its glory! The big pink sign over at the Nine Elms site is incredible too, it’s just wonderful to see everyone getting involved again. We can’t wait for wear it pink day and are looking forward to seeing all the photos from each site, with everyone in their pink hi vis vests and helmets. Again, thank you McGee for your ongoing support – it’s time to get pinky!”

Emma Attwood, McGee’s Marketing & Communications Manager, said: “We’re seasoned wear it pinkers and we love wearing our pink hi vis with pride so we’ll be holding a wear it pink week starting on the 17th October.”

A cascade of pink is set to be extended across McGee’s project sites in London as employees will be seen swapping their yellow hi vis vests for pink ones.  Site offices will be dressed for the occasion too with pink posters, balloons and bunting. We’ll also be taking part in some cake baking – and eating – to help raise some extra dough!

Emma added: “The buy-in, enthusiasm and generosity from everyone in the office and on site for wear it pink is incredible.  Wear it pink is such a great way to inject some fun into the work place, whilst supporting a really important cause and raising money for Breast Cancer Now’s lifesaving research.  We’re all thoroughly looking forward to this year’s event!”

In 2015, McGee raised more than £5,000 during their wear it pink week and distributed 1,000 pink high visibility vests to staff, sub-contractors and main contractors across thirteen of their London projects; uniting together for a cause that touches the lives of so many.

London is both invigorating and challenging for any marketing team and McGee is delighted to announce of their shortlisting in the London Construction Awards 2016 in the ‘Marketing Initiative of the Year’ category for helping to succeed in getting the wear it pink message heard amid a cacophony of noise.

The 2016 Winners and Runners Up will be announced at a prestigious Gala Dinner on October 26th at the Royal Garden Hotel in Kensington.