Last month, 19th – 23rd October, McGee employees joined hundreds of thousands of people across the country and helped to make wear it pink 2015 even bigger and brighter than the last. As part of McGee’s continued support for the annual campaign, a grand total of £5,330 was raised for Breast Cancer Now.
Involving more than 800 staff, sub-contractors and main contractors, a cascade of pink extended across thirteen construction sites in London – from Southbank Place, Commonwealth House and TV Centre to 20 Grosvenor Square and Lime Street (and many more!) – employees swapped their usual yellow high visibility vest for a wear it pink branded vest for an entire week in aid of raising as much money as possible. Site offices were dressed for the occasion too with pink posters, balloons and bunting. Employees also took part in some cake baking – and eating – to help raise some extra dough!
Liam Hennessy, Project Manager at Commonwealth House organised a jam packed agenda for his site team. He said: ”We played our own wear it pink video, which we mixed together with campaign information, stories from breast cancer survivors and translated messages in Romanian, Albanian and English.
“Andrea Turcu, our ‘Pink Co-ordinator’ on site, then gave a heartfelt speech detailing why we all needed to donate. She delivered this in English and Romanian. She got a round of applause and there were a few tears in the room at the end of it.
“Later we had the cake sale and a de-briefing thanking all the men for their support and for taking it seriously, and most of all for wearing pink all week with huge amounts of enthusiasm.”
In McGee’s Wembley, Huddersfield, Barnsley and Colnbrook offices, staff also wore items of pink clothing and generously donated homemade cakes for a big pink bake off.
Ahead of the main event, McGee and Breast Cancer Now joined forces and launched a wear it pink tipper truck, which featured the wear it pink and Breast Cancer Now livery across its entire body. The truck took to the roads of London at the beginning of October to promote wear it pink day whilst collecting and delivering loads across the City.
Ellie Adam, Senior Fundraising Products Manager at Breast Cancer Now, said: “It was super exciting to have McGee on board again and go pink in support of Breast Cancer Now – the wear it pink, pink lorry & hi-viz vests were incredible! A huge thank you to McGee and everyone involved, we were thrilled to have you join us on wear it pink day, and we can’t wait for next year – bring it on!”
On wear it pink day itself, 23rd October, not only was McGee’s fundraising efforts in full swing, a wear it pink themed Exchanging Places event was held at St Paul’s Cathedral. Involving the City of London Corporation and City Police, and star of the show, Ivor Goodsite (the Considerate Constructors Scheme’s mascot), the event attracted lots of attention from passersby as awareness was raised of Cycle Safety and wear it pink. At 12 noon McGee event staff were privileged to welcome Baroness Delyth Morgan, Chief Executive of Breast Cancer Now, to the event. Baroness Delyth Morgan spoke to staff about their involvement in the event, and she even hopped in the wear it pink lorry for a quick photo opportunity.
Every year, wear it pink raises around £2 million during Breast Cancer Awareness Month, by asking people to wear something pink and donate whatever they can. Since the very first wear it pink event in 2002, over £27 million has been raised thanks to the generosity of many thousands of people.
John McGee, Director, said: “We’ve been extremely proud to have worked with Breast Cancer Now over the last year and we were pleased to front the wear it pink campaign for the construction industry – online and in print – to encourage more companies like McGee to get involved and help raise money for a cause that touches the lives of so many.
“Thank you to everyone at McGee who took part, for your support, enthusiasm and generosity in making McGee’s biggest fundraiser of the year a huge success!”
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For more information about wear it pink, visit: wearitpink.org